Advice Centre

Choosing the right design partner

Choosing the right design partner is a big decision. Get it right, and they can add huge value to your business and to your bottom line. Get it wrong, and it can be costly, frustrating and even damaging to your business.

Writing a product design brief

The product design process can be a complex one involving cross-functional teams from within your own organisation working together, often with help from outside design experts.

Writing a graphic design brief

The quality of work from your design partner is most often a reflection on the amount of thought and effort you put into your design brief. A bad brief can lead to bad work – it's the old 'rubbish in – rubbish out' scenario.

Protecting your IP

When you have a good idea, the desire to shout from the roof-tops immediately and tell the world can be difficult to quell. But taking a moment to think about the impact this may have on the commercial value of your idea can be just as important as the idea itself.

Contracting with your design partner

Excitement and anticipation are overflowing as your design partner is about to breathe life into your latest creative idea. This will be the work that will launch you (and your design or ad agency) into the spotlight.