Case study overview
#10FT - Gtoyz
IP and content needed a co-licensing and co-producer to help fund and produce New Zealand IP and content for global campaigns.
Needed co-producers for film, tv, web, wireless and publishing production and distribution.
Partnering with co-producers in Asia and US for projects to be developed for markets.
Achieved Asian distribution and China option to mitigate risk.
Partnered with local NZ-China trade company to secure funds for goods to be marketed in China.
Co-producer options are on the table, licensing agents have been forthcoming to develop plans for entry in US and related European markets.
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