Hallenstein Glasson 2005 annual report 

With a record profit and healthy growth prospects, Hallenstein Glasson is definitely good for you if you happen to be a shareholder. Which was exactly the angle we took to project the corporate's positive upbeat story through its annual report. We caught the mood, and positioned the company within its industry by wrapping it up in a fashion magazine style inviting the reader to participate in the good news.

Earnings per share comparisons appeared as cosmetic or fashion ads, while the review of the company's Music Week sponsorship featured write ups on its clothing ranges as album reviews. And a sealed perforated section invited the reader to open it up and learn about the $1.6M donation to the Breast Cancer Trust.

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