8 Nugent 

New urban energy on the fringe

An identity for a development by Neil Properties Ltd A new mixed-use urban development in the vibrant and rapidly-changing fringe area of Grafton, Auckland, needed a name and visual identity programme to market and promote the development. The identity needed to encompass a new concept of the commercial, retail, lifestyle and ultimately, residential dwellings '" coming together around a pedestrian-friendly street as found in many European cities. The identity needed to work not only for promotional and marketing material but also to form a signage and wayfinding programme for the development.

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