Americas Cup Fundraiser 

CLIENT: Bayleys Realty Group

INTRO: Bayleys was a key driver behind a unique fundraising effort for the last defence of the Americas Cup in Auckland New Zealand.

CLIENT NEED: Bayleys required a new logo device for the campaign and an extensive range of marketing collateral to co-ordinate collection of auction items via Bayleys offices throughout New Zealand and to drive Americas Cup fundraising efforts.

MH CREATIVE SOLUTION: A logo and collateral design that uses key visual icons of the NZ campaign and retains the usage conditions of major sponsors.

CLIENT BENEFIT: The goal was to raise $1 million.

The final total raised came in at $1.8 million.

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