Case study overview
AMI Insurance 
Re'"energising a brand to emphasise the industry'"leading customer care ethic of the organisation
AMI Insurance's former brand didn't accurately reflect the organisation's reputation for a caring approach and excellent customer service. Designworks worked with AMI to create a new expression of their brand that broke the industry mould by expressing in a unique and memorable way the '~Care' that was at the centre of every customer interaction.
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