Annual Report 2004 

The brief for designing the 2004 annual report for Auckland City Mission raised a number of issues; how to reflect the nature and scale of the issues facing the users of the Missions services but at the same time remain upbeat and positive while working within the constraints of a shoestring production budget.

The solution was to design a clean, bright layout - in 2 colours - based around individual case-studies, reflecting the personalities of those concerned and how the Mission had worked to help solve their problems.

The duotone colour scheme of bright orange and blue offset against clean white gave a distinctive, modern look, and portrait and candid photography was combined with handwritten quotes from the service users to give an overall chatty and personable character to the document.

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