Annual Report 2007 

When the time came for the ASB Community Trust, Australasia's largest philanthropic funder, to report on its yearly activities, management began by considering the 'voice' in which it wished to communicate with its many stakeholders.

Formed from the merger of two trusts previously operating in tandem, ASB Community Trust had been rebranded the year before, so the 2007 Annual Report was an opportunity to look at how to reinforce the values and personality upon which the new brand identity was based. Core to its values and personality are the Trust's sleeves-rolled-up connectedness with the Auckland and Northland communities it services. Other aspects that define the Trust are the sheer diversity of people, groups, activities and infrastructure it supports (everything from a new, full-dome digital projection system at Auckland Observatory's Stardome to a heated swimming pool in Kawakawa, to a project helping people from refugee backgrounds get into jobs) and its proactive approach to developing its communities. And naturally, while communicating its personality and purpose, the Trust needed to report on its corporate performance.

4i's began by designing a backbone of tight structure that would satisfy all reporting requirements, and then overlaying that structure with a colourful, vibrand façade that celebrates the sheer "humanness" of the Trust. 'We approached 4i's to design our annual report because we loved the work they'd produced on a previous project. But it was the way they threw themselves into the process with our team, not content until they'd reached a real depth of understanding of our organization, that really impressed me. Well, that AND the beautiful result they delivered!' Jenny Gill, CEO, ASB Community Trust

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