Case study overview
Arano Juice
Faced with aggressive competition, Arano needed a persuasive brand strategy to boost business. With a logo that had changed little in 25 years, the origin and the purity of the product appeared to have been superseded by others. Dow created a premium artisan brand, which captured the products' integrity. The re-launch immediately struck a chord with consumers and trade alike. From day one, the shelf standout of Arano had a major impact on improving sales, with trading significantly up.
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