Assured Systems 

Providing a platform for global growth.

Having deployed their IP in over 26 countries and worked for some of the world's best-known service providers, Assured remains a modestly-sized, virtual company with a wealth of clever thinking.

The challenge lay in distilling their positioning - their point of difference in the marketplace - and articulating it in a very simple way.

That's where Studio Alexander came in. 'Our brief to Studio Alexander was twofold', says Chief Executive of Assured, Grant Wallace. 'We had re-established who we were and we wanted to say to potential customers this is how we feel, behave and act. These are our principles and what is important to us. Can you refresh the brand and messaging in a way that we can then communicate these factors? And secondly, can you take these operational diagrams and essential messages that we have developed and produce the capability profile we desperately need?'.

After a substantial amount of reading, research inquiry and debate, the brand proposition 'forging a common sense' was distilled. From there Studio Alexander developed a new brand identity that supported the positioning - confident, distinctive and logical.

This enabled the Assured team to take prospective customers through their sales pipeline and turn their understanding from slight interest into a desire to engage them. Studio Alexander helped Assured simplify their offering into 6 key messages supported by imagery that was then used across various collateral items. This balances a common sense approach with an ownable design personality.

'The team at Studio Alexander listened intently. The strategy was succinct, and their creative was as innovative as the strategy. They encouraged collaboration and the 'youth and experience' combination created an invigorating blend of pragmatism and creativity' '" Grant Wallace, Chief Executive Assured Systems.

The Assured brand was nominated as a finalist in the 2006 Best Design Awards large-scale identity category.

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