Case study overview
barista@home 
Robert Harris also needed to stimulate demand for their premium brand, barista@home. Through a clear process together with an understanding of how the premium product sat in the overall company vision, Dow created a new brand voice for barista@home that was brave, edgy and relevant. The impact of the change was immediate; the barista@home range had a significant increase in sales within the first 2 months of being on the shelf and can now confidently claim its place at the top end of the market.
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