Beautiful Body & Tan identity 

Beautiful Body & Tan was a new beauty salon that had been set up with the intention of franchising the operation down the track. The core business was the spray-tan booths, with the traditional beauty therapies also available.

The brief was to create a brand that was a step ahead of the average suburban beauty therapy shop. The brand needed to represent a high standard of service and needed to be inviting and credible for potential franchise owners. The tanning aspect needed to be represented in the brand, but also needed to be suitable for the other beauty therapies that were on offer.

The logo centres around an indulgent relaxed-looking female body, with a contemporary - yet classic - font. The colours are charcoal grey, with a metallic light blue. The overall look represents a premium quality brand.

The result was a successful launch of the brand and first store, with sales steadily increasing since its opening. Also, regular positive feedback from their clients on the appealing look of the branded communications.

Back to La Roche Design