Big Wednesday 

Every week people across the country play lottery games such as Lotto and Instant Kiwi. However NZ Lotteries recognised that to build on this success new games and formats would need to be created to appeal to an increasingly younger demographic. We created the brand identity for the new luxury lottery game Big Wednesday. The game format is a world first: $2.5 million cash with weekly jackpots of new luxury prizes such as a boat, property and a Range Rover. The brand identity we developed conveys the bigness of the prizes and creates a real sense of excitement and celebration.

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