Bluebird Foods 

Bluebird Foods asked us to name and develop the packaging for a brand new chip that would appeal to discerning snackers.

Bluebird Foods identified a segment of the salty snacks market that was not being catered for by any other potato chip brand.

This situation provided a golden opportunity to launch a new brand of high quality potato chips to meet consumers' need for more sophisticated, stylish snacking options

We've given this brand a complete deli-style feel - from the name Delisio to the beautiful photography of the food to the flavour descriptor tags.

Delisio is the brand for people who like new experiences and new tastes, so the food imagery works with the location imagery to transport you to another place every time you open a bag.

It's a clean, crisp, fresh style that puts Delisio packaging in an entirely different category from shiny foil potato chip brands.

Every aspect of Delisio's packaging makes it the chip pack that discerning consumers will be proud to take from the cupboard and happy to leave on the table.

And consumers are noticing - after only four weeks on shelf, with no advertising or sampling, Delisio had nearly equalled sales of its nearest competitor (Delisio - five variants, competitor - eight variants)!

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