Bluelab 

New Zealand Hydroponics International Ltd is based in Tauranga.

They're a team of hydroponics experts and, since 1978, have been providing measuring systems and supplies to solution-based fruit and vegetable growers in New Zealand and overseas.

They asked us to look at their brand, packaging and marketing collateral to help move them to the next level and build their credibility even further.

New Zealand Hydroponics' decision to change their emphasis from hydroponics equipment suppliers to electronics manufacturers required a new focus - one that wouldn't alienate their existing customers.

They came to us for guidance and we offered a 'foolproof' solution - including a new name, brand essence and market direction.

Our work for this company began with an in-depth look at what makes it successful.

Every meter and monitor is designed for simplicity and accuracy, then manufactured to the highest standards.

In other words, they're made to be foolproof.

It's this foolproof notion that we've turned into the brand essence for the entire company.

The name 'Bluelab' has been developed out of this essence to express exactness, the company's water-related heritage and their specialist capabilities.

The design of the Bluelab logo, packaging and collateral is modern and precise - like the company itself.

Everything about Bluelab conveys the simplicity, user-friendliness and accuracy that Bluelab's customers can feel 100 percent positive about.

Since launching the new name, packaging and collateral, enquiries from around the world have increased by approximately 80 percent, enabling Bluelab to penetrate new markets.

And the feedback from existing markets has been astounding - one competitor has approached Bluelab about using the Bluelab brand on their products!

All Bluelab's customers love the company and love the brand and, most importantly, they love the products.

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