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Case study overview

Bluelab Packaging and collateral award winning


Bluelab is a Tauranga company currently making waves internationally with their innovative brand of hydroponic measuring equipment. As a key client we firstly developed an international advertising campaign that communicates why their products are unique and captures their audience in an engaging and fun manner. The campaign went on to win a number of industry advertising awards for them. It has successfully grown awareness globally and continues to create impact with their overseas market. We continue to help grow the Bluelab brand with the redesign of their complete packaging range, product photography, marketing literature, product brochures, overseas retail solutions, merchandising kit, and tradeshow materials.

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Brian Perry Careers Manual


The University of Auckland Business School