Case study overview
Bodyguard
Bodyguard, a range of pressure treated wood products made from renewable New Zealand pine, have been a Studio Alexander client since 2003.
Projects include; naming, launch positioning and identity, repositioning strategy, technical and sales communications, point-of-sale, trade show display, advertising, packaging, website and search engine optimisation.
Milestones include; launching the brand accross the West Coast of North America and repositioning two years later to extend the reach to the East Coast.
http://www.bodyguardwood.com/
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