Brian Perry Civil 

Creating independence within the big picture

A down to earth company with 50 years experience and history in Civil Engineering, Brian Perry Civil is now part of the industry leading company Fletcher Construction. They needed a brand that connected them to the size and stature of Fletcher while at the same time giving them a personality and purpose to own and live up to.

Internal discussion and customer research showed they were renowned for 'getting it right from the start', hence their brand proposition was coined. Their differentiation was their diversity and this was not being communicated. Studio Alexander created a device for communicating their four areas of expertise consistently on all communications.

The brand identity is mostly seen in the environment so robustness was important. The roll out began thoroughly from the inside out and feedback and buy-in to the brand positioning has been very enthusiastic internally and externally.

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