Howard Wright 

Howard Wright, design-led manufacturers of medical beds and stretchers, came to Studio Alexander in 2007 after completing the betterbydesign 360 programme.

Projects include: brand strategy, identity and design stystem for the company brand and products; web; collateral; product branding; packaging.

Milestones include: Winnng a silver in the Best Design Awards Large Scale Identity category and a finalist recommendation in the Corporate Commnunications category; seeing Howard Wright embed design-led thinking at the core of their businesss enabling them to win several international product design awards.

"We needed to change external perceptions of our products and our brand. Studio Alexander understood and embraced the findings from the BBD360 design analysis process and translated them very effectively into sound strategy and design. They understood where we needed to be and were committed to helping us get there." Bruce Moller, CEO.

www.howardwrightcares.com

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