Case study overview
Branding and Packaging design
Looking for automotive care products that are superior quality at the best price? Autohaus emerges as the clear leader and is now the dominant brand of its type available exclusively through The Warehouse. Our client asked us to work with him on developing a product range and supporting brand from scratch. The brief; to appeal to the widest audience looking for best product, fairest price. The audience either had high priced products to choose from that technically were not great in terms of performance, or cheap alternatives. With motor vehicles, the audience recognised European brands for their quality and performance so Autohaus was born. It has a distinctly European quality about the design, and the products really work.
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