Case study overview
Breast Cancer T Shirt 
'Come together, Care together, Love together and we can CURE together'
That is the message Christchurch Business owner and graphic designer, Jayshri Ganda of Red Dot Design would like people of all cultures to take in this year when it comes to supporting the Breast Cancer.
Each year, Glassons brings the country's top fashion designers together to create a range of t-shirts to be sold through Glassons outlets nationwide. High profile names such as Karen Walker, Trelise Cooper, Kate Sylvester and Zambesi support the campaign each year, with Jayshri and her design joining them.
Jayshri's design, featuring a series of interlinking circles to symbolise breasts, was in the shape of a map of New Zealand. The circles are in a variety of fabrics and patterns each representing a different culture.
'While I was born in New Zealand, my family heritage is Indian. I really wanted to introduce the cultural aspect to my design and convey that anyone of any culture in New Zealand can get breast cancer. To be successful in overcoming breast cancer and finding a cure, we need to unite our multicultural society and be there for one another.
Jay hopes her design will encourage people from all cultures, including her own to visit doctors regularly for check ups and mammograms. It's not a huge thing in India, so coming here and being opened up to these things it a huge step for them, and I think the same goes for Maori, Samoan and other cultures'
$10 from each t-shirt sale goes to the Breast Cancer Research Trust.
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