Buteline global packaging rebrand 

CLIENT: Buteline

INTRO: Buteline are a global brand and market leaders in plumbing systems in New Zealand, Australia and Malaysia.

CLIENT NEED: Current packaging had major visual inconsistencies across the range and had poor Trade Outlet shelf presence.

MH CREATIVE SOLUTION: The packaging design was to build on one of the brand's key colours '" gold and introduce strong panels across the packaging. A label system was proposed to allow rationalisation of the number of boxes across the range.

The "Gets you Going" Pack was a unique design for a starter pack for plumbers that provided flexibility for Buteline to changeout the range of fittings given away..

CLIENT BENEFIT: A Trade Fair in Australia was seen as an opportunity to launch the new look and to build brand presence. Good sales leads were gained as a result and new business brought on board, especially in Australia.

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