Canterbury of New Zealand 

Canterbury of New Zealand is a recognised leader in sporting and rugby apparel.

To achieve its ambitious growth objectives for its official e-commerce site, Canterbury of New Zealand concluded that the most important step was to increase site usability.

The site had to be easy-to-use for their wide range of international customers and reduce the number of user errors.

The challenge was to provide design recommendations that would make a real impact on bottom-line profits.

The first step was to work together with Canterbury to determine exactly who the users were, what their objectives are likely to be, what the business' objectives were.

We then conducted an expert review in order to provide Canterbury with the most 'bang for buck' and get them started immediately on improving their website.

Our team of five expert evaluators identified usability issues, prioritised them and then provided suitable design recommendations to resolve the issues.

Following some of the outcomes from the expert review, we carried out an accessibility audit and an analysis of the internal search engine.

The revised website is more intuitive and easier to use. As a result, overall support calls have been reduced by one third.

The shopping cart process has been simplified to encourage an easier checkout process. This resulted in an increase in the average order value by 20 percent.

There has also been an increase in the range of products sold and the sales of promotional items.

The findings also helped the management team identify strategies to grow the business. Our analysis of their internal search functionality provided the marketing team with valuable user information to incorporate in the next marketing campaign.

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