Clean & fresh, the new look in ski travel 

The Ski Traveller team entered a competitive niche market with the knowledge that the main players would fight to protect their market share. They had to offer something different and be more innovative than the rest. The result was to build the business from their brand up and focus on their brand philosophy of offering the ultimate experience. This includes all touch points through to the unique products, resorts, and partnerships they have forged.

REDFIRE worked very closely with the key management to determine their identity, positioning and brand execution into the market. The launch has rocketed Ski Traveller into the forefront of the industry on both a local and global scale.

Given the nature of the target market, REDFIRE uses both traditional and emerging media to build the brand profile as well as cost effectively communicate to their Australasian client base. Ski Traveller has very quickly established itself as a leading agency for the ultimate snow holiday.

Back to Redfire Design