Co-ordinated brochure campaign 

CLIENT: International Entertainment Limited

BACKGROUND: IEL is a professional Event Marketing and Fundraising company operating in Australasia. They work primarily with not-for-profit organisations to arrange events to meet their individual Community service activities as well as raise funds for the NFP organisations.

CLIENT NEED: A more contemporary and co-ordinated approach to the presentation of their products and services.

MH CREATIVE SOLUTION: Separate brochures for three Key Event options and one for the overall Event Management process. Key to the design direction was the strong use of styled photography and the introduction of a positioning headline across each brochure, underpinning the focus of their business and the benefits for the NFP organisation.

'You can make a difference. You can make them smile. We can help you do it'

CLIENT BENEFIT: A much more coordinated and professional presentation of the brand. Excellent market penetration was gained as a result.

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