Case study overview
Cuban Cut 
The task was to introduce a new premium white spirit RTD to the market. designworks took inspiration from the '~spirit of Cuba' '" the sights, sounds and magic of the place '" to create a new RTD brand with stand-out shelf appeal. The revolutionary language and screenprint vernacular of Cuba evokes the staunch, alive and eclectic feel of South American street culture, delivered through a modern filter.
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Case studies
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Client: PepsiCo International
4i's
Client: Maven Wines
