Case study overview
DB Breweries
Dow Design was brought in to revitalize the DB Export brand while paying homage to the brand's unique history and creating cohesion across the range.
The beers rediscover the brand story behind the DB Export family, while engaging consumers with classic beer cues, injecting masculinity and authenticity. This is showcased in a limited edition 60's original brew, quart bottle twin pack.
The 12-pack boxes use a large image of the bottleneck to create strong brand blocking and stand out in the chiller.
The result was a major boost to sales across the ranges ensuring this historic New Zealand beer was returned to prominence.
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