Case study overview
DermaLab
Arrow Pharmaceuticals came to us requiring brand and packaging revitalisation for a range of sensitive skincare. The existing range wasn't performing and really needed clarity in promoting it's 'true colours' '" being natural and that it actually works. Redfire re-named the range from Arrowcare Derma to DermaLab, where the name combined both function and science to support it's proposition. This formed the backbone for our packaging design and communications strategy and gave DermaLab brand personality.
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