Downtown Tauranga 

Working with Mainstreet Tauranga as their strategic marketing partners, we firstly rebranded Downtown Tauranga to lift the perception with key audiences being; local residents and visitors to the region. We created an ownable look and feel that would not only build their brand recognition but also inject some life and personality to reflect this thriving destination and what it has to offer. To launch this new brand and sophisticated image we did a mail drop to 40,000 households in central Tauranga. We developed a concept built upon 'experience your city centre' which is about re-engaging with local residents and making them aware of the variety of things to do and see in their city. We continue to work on new initiatives to drive people and business into our central city.

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