Case study overview
ENZA - Envy Apple
As owner of the Enza stable of brands, Turners and Growers has the challenge of creating visibility and added value in the fiercely competitive world of apples. BRR's task was to develop a distinctive brand personality, design system and marketing collateral for the promising new Envy apple.
To develop a compelling brand in a premium space for the international marketplace, BRR created a persona for the Envy apple the Envy woman. The premium positioning was articulated visually through the development of the Envy design system.
The design drivers, identity, communications line and photographic styling were established as part of this system. BRR explored the application of this new identity onto key items such as packaging, P.O.S, corporate literature and advertising collateral.
The initial response from international distributors and from promotional events has been highly favourable, suggesting Envy is likely to establish a new class of apple in the global marketplace.
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