Esk Valley Rebranding 

New Brand Look for Esk Valley

Now in its 21st year, Esk Valley is celebrating its coming of age with the launch of a distinctive new brand design.

'After 21 years, the time was definitely right for a new look. The most exciting aspect of reintroducing the Esk Valley brand to the market was being given the opportunity to develop a such a great story which had real heritage."

'Esk Valley has always had an authentic down-to-earth personality. We wanted to retain that authenticity and give it an edge that expresses the essence of the brand in a more distinctive way.'

The decision was made to forgo the Esk Valley Black label and existing logo in favour of a lighter, natural look that not only reflects the brand values, but also helps the brand stand out on the shelf.

A black label has been retained however for Esk Valley's prized premium 'The Terraces' red wine, in keeping with its stand-alone iconic status.

The Winemakers range incorporates a more textured, aged look, which reflects the time spent in barrels, while the Vineyard Selection has a fresh contemporary feel which speaks of Esk Valley's place amongst the leading New World winemakers.

The church icon which has been a part of the Esk Valley brand for so many years has been retained, but has been given a stronger, more graphic treatment.

The flowing handwritten font is based on the hand-writing of French artist, Paul Cezanne and reflects the undulating lines of the iconic terraced vineyards. It's a lovely fluid hand, which we believe has a real affinity with Esk's hand-crafted traditional wine making methods."

Karl Burke Design Director

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