Case study overview
Export New Zealand BOP
We are proud to be a key sponsor of Export New Zealand Bay of Plenty and work closely with them to support local exporting forums and the development of our economic growth. We work alongside export-focused businesses and add value to their overseas marketing strategies with our knowledge and understanding of global markets. For the past few years we have created the concept for our local awards evening and translated this theme across event branding, invitations, tickets, press and awards.
Our latest project with them was a brochure used to engage with prospective Chinese businesses at the Shanghai World Expo in China. The brochure encompasses all that our region has to offer with quotes from key delegates and a range of local businesses showcasing their products. We created the concept "Prosper in Business" as prosper has a profound meaning in Chinese culture along with the connection and history to our Bay of Prosperity. The idea is to resonate and inspire the formation of successful trading partnerships with the Bay of Plenty
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