FIL New Zealand 

FIL New Zealand manufactures and supply dairy hygiene & animal health product for both domestic and export markets. Although the company had a strong relationship with the farming industry, and product R & D which combined a high level of innovation and integrity, none of these factors were evident in the incumbent brand positioning, personality or packaging.

BRR undertook a series of collaborative workshops with FIL, in order to define its strengths into a unique brand essence, and to restructure its wide range of product into a new product category architecture, consistent across all customer touchpoints.

The packaging design development, in particular, resulted in a robust and structured solution, accommodating product breadth, category, and industry regulation considerations.

The entire rebrand visually articulates FIL's strong values as a company who provide innovative, eco-effective solutions with integrity. This has allowed FIL to communicate its authentic story and offering to national and international markets in a more clearly defined, consistent, and unique manner.

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