Case study overview
Fletcher Building 100 Years Campaign
Fletcher Building is New Zealand's third largest publicly listed company, operating in the building materials and construction sectors.
The Fletcher name has been synonymous with all things building in New Zealand for 100 years.
'From neighbourhoods to nations' was developed as a campaign theme. The Fletcher archive is unrivaled in New Zealand commercial history. This wealth of content was the springboard for a website, a digital exhibition and themed events at four locations around the country.
www.fletchersince1909.com
www.studioalexander.co.nz/fletchersince1909
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