Fletcher Construction 

Fletcher Construction, New Zealand's pre-eminent construction company, have been a core Studio Alexander client since 2004.

Projects include: Re-positioning the brand in 2004; re-freshing the brand in 2010, 100 year history book, company profile, advertising, company magazine, environmental graphics, signage, health and safety campaigns, vehicle livery and website.

Milestones include: finalist in the 2005 Best Design Awards identity category; gold pin and purple pin winner at the 2010 Best Design Awards; Helping Fletcher Construction win several large project tenders including the Christchurch city ECC rebuild.

'Everyone in the organisation can leverage off a strong brand that is our own and not simply a hangover from the previous corporate parents. So people can relate to it and it becomes harder for competitors to occupy Fletcher Construction's hard won territory.' Peter Cowey, Communications Executive, Fletcher Construction.

www.fletcherconstruction.co.nz

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