Four Square Supermarkets 

A truly iconic kiwi brand

How many New Zealand retail brands are so well loved that people want to wear it on a t-shirt or barbecue apron, dry the dishes with it, or even have it as a painting to hang on their walls? There's something indefinable and endearing about Mr 4 Square and the Four Square brand. That intangible 'something' is pure marketing gold which must be treasured and protected for the future. Our new brand standards manual has been developed to ensure the consistent delivery of the brand across all stores, advertising and promotional material across the country.

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