Fresh'n Fruity 

The creative brand challenge was to provide a solution for a largely price driven category, where brand had become a secondary & sometimes a meaningless choice for consumers. Our brief was to provide a standout solution for the category leader.

The vibrant design visually articulates the strong brand name 'Fresh'n Fruity' and uses the new '~hero' logo to carry the promise of voluptuous fruit. This imagery creates a new world of fruit for Fresh'n Fruity to own, stopping the on-going design imitation of its competitors.

The leafy illustration serves as an integrated logo and the super real fruit illustration bursting amongst the vines communicates the variants of each range. It was key that this concept worked as both navigation and differentiator across over 50 products within the range. The on-going response from consumers to date has been: "It makes me want to eat yoghurt". And as a consequence, increased sales have followed.

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