Case study overview
Getting Gyrate off the ground
Tony Unwin is the man behind Gyrate New Zealand Limited; a new company that offers an incredible flying experience with an amazing piece of kit called the MT-03 Gyroplane.
Upon sitting down with Tony it became apparent that he didn't really have any marketing material. He also didn't have any sort of brand. He did however have great vision and enthusiasm for his business and was willing to invest some time with us getting everything up to speed.
We started by examining his business and realised that it had two distinct forks. 1: the 'tourism' side where anyone can come along and take the ride of their life or even learn to fly. 2: the more corporate side which handles private sales of the actual gyroplane aircraft.
We chose to focus on the tourism side initially as that was the bread and butter. Plus good exposure here can potentially translate into aircraft sales.
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