Case study overview
Hellers Smallgoods
Hellers is an iconic NZ smallgoods brand leader targeting the mainstream shopper. Hellers needed to revitalize the brand and rediscover what made them different.
The brand tells the story of Hellers origins '~New Zealand's Butcher' evoking nostalgia and excellence from a trusted source. The new Hellers hanging butcher's sign logo has '~come on in' appeal and echoes Hellers past generations of butchers. With appealing food photography and personal comments from Todd Heller the packaging delivers tempting cues for the shopper.
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