Case study overview
International Telematics website
International Telematics is the quintessential NZ entrepreneurial success story - a company taking a NZ-born innovation to compete on the world stage, and kicking everyone's ass.
IT approached us to develop a site for the launch of their first product at the Detroit Motor Show with an extremely unforgiving deadline.
We pulled all resources and decided the best way to buzz out the world's fleet managers was a killer motion-graphics video presentation by IT's dashing CEO, Andy McPherson.
Camera-shy but cool as they come, we put together a crew and did a one-day green screen video shoot with the big man himself. The footage was then cut together with motion graphics and 3D to really blow people's hair back. The presentation is also downloadable as a podcast, so IT sales managers can play it to potential customers to introduce the product on their iPods. How cool is that?!
The design of the site was a departure from the usual Fracture explosion, but shows we have the versatility to accommodate all clients (including high-tech cutting-edge corporates!)
Fracture services:
Flash design, website development, creative direction, conceptual storyboards, photography / location management, video shoot and editing, motion graphics
Shortlist
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