IZONA - Fisher & Paykel Appliances 

In an already crowded appliance market, BRR's challenge was to develop a new language, nomenclature system, brand strategy, identity and launch brochure for a new premium range for Fisher & Paykel Appliances.

A new brand essence was defined to consider three unique audiences - architects & specifiers, homemakers and retailers with a story and strategy that extended beyond the individual appliance item to the desired outcome of the specific audience.

A new brand identity conveying the sentiment of 'tomorrows kitchen' was created for the Fisher & Paykel IZONA range, with a future-proof system for product extensions.

In the development of the IZONA kitchen series strategy and design, BRR has reaffirmed the 'innovative living' positioning statement for the Fisher & Paykel Appliance brand. The new IZONA brand identity will roll-out internationally through 2008 and 2009.

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