Kapiti Cheese 

The challenge was to increase sales and broaden shoppers' knowledge of the Kapiti range by creating a stronger brand voice and leveraging off their one hero cheese Kikorangi. The identity needed to maintain its handcrafted qualities for both the domestic and export markets. Dow provided a consistent design strategy, which did not compromise the crafted authenticity of the product. We gave Kapiti the tone and language for the brand encapsulated in the line ' A New Zealand Original'. The result has been to experience growth across the entire premium cheese range.

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