KEA Brand 

Kea is a global community of people who help each other achieve great things because of the common passion they share for New Zealand.

Since its inception in 2002, the organisation has attracted over 4000 global professionals in over 70 countries.

They came to us to make the Kea brand more inspiring, contemporary and credible.

Since launching in 2002, Kea has gained momentum and support from people all over the world who have a connection with New Zealand.

To increase the brand's credibility and sophistication, its image needed a makeover " a friendly, professional look and feel that invites and encourages people to get involved with the future of New Zealand.

The identity we've developed conveys strength and confidence along with an inherent New Zealand-ness and freshness.

The friendly word mark is complemented by a silver fern to reinforce Kea's Kiwi connection.

We've created the fern out of 'star people' to strengthen the concept that Kea is made up of talented individuals who share a common goal.

This bold identity can be seen on Kea's website, business cards, office signage and marketing collateral.

This new identity conveys Kea's proud New Zealand heritage, the organisation's ambition to support New Zealand interests around the world and the fact that people will always be the most valuable part of Kea.

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