Knox Investment Partners - Investing in their own future. 

KNOX INVESTMENT PARTNERS - Being a player in the investment sector takes a lot of skill and a top image. Knox Investment Partners knew they had to get it right first time. They needed to present a face that people would trust from day one.

WHY DID THEY CHOOSE US? We were recommended to Knox Investment Partners when they were unsure of what their brand profile should be. They wanted someone to work through the issues with them and keep them involved in the process all the way.

WHAT WAS THE BIG IDEA? We decided to establish a brand around tradition and trust, which would allow us to take private equity back to its fundamental promise '" the creation of wealth for investors.

WHAT LEAD TO THAT STRATEGY? Their brief was simple: develop a new name and identity that would be relevant to their business today and well into the future. Initial discussions led to our hosting of a brand workshop with the two key stakeholders. These workshops helped to bring their thoughts into alignment and established a clear starting point for the brand. They also allowed us to finalise the direction the brand would take; and to develop the goals and vision for the business. When the workshops were finished we had a complete brand document, a brief to develop the brand, and a strategy for the campaign roll-out.

HOW DID THE CAMPAIGN COME TOGETHER? We had to build an entire profile for the Knox Investment brand. It needed to convey an exclusive, established and traditional feeling. We felt the market should see them as personable and trustworthy from the outset. At the same time they needed to be seen as dynamic and responsive. The new brand was rolled out via online channels and in their prospectus.

WHAT WAS THE OUTCOME? A clear distinction between the old brand and the new brand was achieved with their target audience experiencing no brand confusion or roll over (a key initial objective). Brand recognition and communication of their values was deemed a great success with their clients.

Back to The Creatives