Case study overview
Leap Australasia
Transforming a nondescript plumbing wholesaler into a leading water systems innovator
The aim was to help plumbing supplier Exel stand out from the pack, by positioning them as the most humanity-focused / environmentally-savvy plumbing company '" one step ahead of the others. designworks changed the company's name to Leap to signify both thinking and actions that are one leap ahead of the pack.
The frog (one of nature's most sensitive environmental barometers) symbolises the company's ability to leapfrog the competition as well as its desire to reduce the impact on the environment.
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