Life After Waste 

For most New Zealanders, sustainable actions surface in sporadic bursts of conscience.

The thought that waste might equal food or the raw material for another useful product rarely occurs to us.

So, redesigning processes, products and living styles with cyclical flows will require a major shift in our national psyche.

By reducing the use of raw materials and working to get the most value out of the ones we do use, every New Zealander can individually take a step on the path to building a sustainable nation.

To devise an effective public information and education programme capable of changing the way New Zealanders think and act in regard to waste.

The 'Life After Waste' programme addresses waste in its widest sense to provide a national strategy.

It identifies eight principles that guide the programme, six change actions required to achieve the vision, and four steps for building ?Life After Waste'.

The latter steps include an implementation team, the outline of a national media campaign, an education programme and benchmarks.

The objective of the initiative is to stretch public responsiveness from short-term consciousness to long-term behavioural change. (Special thanks to Martin Hill for the use of his sculpture and photography.)

An interim steering committee has been created and collaborative industry initiatives to illustrate the value of this movement are under way.

Back to Brian R Richards Ltd