Brand identity, collateral and environmental design 

Scope of work: Logo and identity Stationery design Advertising and marketing collateral Website design Signage and environmental graphics

Hue is a new-start hair colouring salon where customers select their choice of colour, have it professionally applied then style their own hair using the salon's amenities.

The identity and logo were designed to be simple, clean and bright, reflecting the nature of the name itself. A series of secondary graphic elements (a signature gradient graphic and distinctive portrait photography) were incorporated into the identity system and applied across a range of promotional and marketing collateral.

The identity was extended to apply to environmental applications with exterior and interior signage, and graphic window and wall treatments based on the mission statement of "We don't do do's. We just do colour. Gorgeous, fabulous colour, that is." In June 2008 the pilot Hue salon won four awards in the New Zealand Retail Design Awards, including the "Best signage and graphics" and the Supreme award. Simon Inc was contracted as design consultant for this project by Shine Ltd

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