Case study overview
Magic Cab 
The idea of having a purpose designed coin operated shopping cart, combined with an interactive ride-in toy that would excite and entertain the minds of children whilst parents went shopping, provided the basis for the brief.
Formworks was engaged to Design and Develop the Magic Cab for the Cabco Group. Complex issues of ergonomics, safety, mechanics and carrying capacities had to be calculated and balanced whilst the final design aesthetic had to project a sense of fun!
Awards: 2000 Best Awards - Highly Commended
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