Case study overview
Living Nature 
Living Nature wanted to be a credible global beauty brand. The current look was too earthy and '~health shop' to compete with prestigious global beauty brands. We needed to make this brand beautiful, so we dialed up sophistication and quality, but in a natural way. A black and cream (New Zealand) colour palette, nature illustrations and hand-applied best before labels, tell us this product is rare and precious. Worth paying more for.
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