Max Fashions 

This top NZ clothing chain came to us to help lift their image from fashion store to fashion label. The Max brand needed to shout style and attitude to dial up their fashion credentials. We did this through a range of items. We turned the Max logo into an elegant signature and used it with maximum impact to reflect Max's outgoing, inspiring and creative NZ nature. In-store, new swing tags and sew-ins are classic and timeless to reflect the quality fashion brand. Shopping bags heroise the Max signature and silver tissue paper stamped with expressive illustrations, partially visible through frosted bags, ooze quality and intrigue. Business cards with pinking scissor cut edges and a free flowing thread, in-store customer cards, silver dog-tag neck-chains, hot and sexy colours - little pieces of Max's personality reinforcing the inspiring, individual and creative Max.

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